• Home
  • Meet Us
    • Our Services
    • Terms of Service
    • FAQs
  • Websites
    • Website Design & Development
    • Book Releases
    • Website Support
    • WordPress Site Care
    • Search Engine Optimization
    • eCommerce Support
    • Get Started
  • Social
    • Social Media Support
    • Book Releases
    • Get Started
  • Design
    • Brand & Logo
    • Print & Video
    • Books & eBooks
  • Publishing
    • Books & eBooks
    • Book Releases
  • Shop
    • Cart
  • Contact
    • Contact Us
    • New Client Consultation
    • Tech Support Request
    • Partnership Opportunity
    • Facebook
    • Instagram
    • LinkedIn
    • Pinterest
    • Twitter

Mandy Roberson Media, LLC

Meeting All Your Website & Social Media Needs

Meet MRM: Francie Hinrichsen – SEO Specialist | Marketing Strategist | Data Enthusiast

March 10, 2020 | Amy Babin

I’m Francie: a sometimes-tea-sipper, sometimes-coffee-junkie, a marathon enthusiast and finisher (4:20), and a champion for entrepreneurship collaboration.

Franicie_Hinrichesen_SEO_Marketing_Data

I’m passionate about helping small businesses succeed because I grew up as the daughter of an entrepreneur.

I watched my dad wear the many hats of entrepreneurship, including worker bee, marketing manager, janitor, CEO and sales associate.

I hold an MBA and a bachelor’s degree in communication, and specialize in SEO and marketing strategy that gets ROI-focused results. My search engine optimization expertise has helped dozens of businesses connect with their ideal customers and achieve profitable results.

In my downtime, you’ll find me getting lost in a self-help ebook somewhere inside a local coffee shop, jogging through town, and hiking the trails with my husband, daughter, and bulldog, Winston. I’ve “collected” 28 countries in my travels and have my sight set on Thailand next.


Her Specialties

I see my role as looking at opportunities for conversion, whether through improving User Experience, Instagram strategy, or helping tell the story through data and analytics. For one of my largest MRM projects, the Georges (Jim and Elizabeth), I look at their digital presence and offer insight into potential improvements.

In addition to that, I manage the Georges’ Instagram account by posting content, engaging with followers, directing customer service inquiries, managing Link Tree, and researching new hashtags.

One of my more recent responsibilities is managing the content calendar to work with the Georges’ MRM team to plan ahead for marketing messages like emails, promotions, blog content, and social media content.

I get giddy reviewing data and analytics, including those from Google Analytics, Google Search Console, Shopify, and Instagram to better understand how to make changes to the website for better conversion.

Each month, I run a low inventory report to help the Georges understand which titles are low in inventory and need to be re-ordered. Then, approximately every quarter, I run a comparison of pricing in Amazon and Shopify to understand where we can increase the profit margins on titles simply by adjusting the price.

I also get to manage SEO projects for other MRM clients.

Francie Hinrichsen, is passionate about helping small businesses succeed because she grew up as the daughter of an entrepreneur.  She watched her dad wear the many hats of entrepreneurship, including worker bee, marketing manager, janitor, CEO and sales associate.  She holds an MBA and a bachelor’s degree in communication, and she specializes in SEO and marketing strategy that gets ROI-focused results. Her search engine optimization expertise has helped dozens of businesses connect with their ideal customers and achieve profitable results.  In her downtime, you’ll find Francie getting lost in an ebook somewhere inside a local coffee shop, jogging through town, and hiking the trails with her husband, daughter, and bulldog, Winston.

   I’ve created my dream job. I snuggled my babe when she was sick this week because of the flexibility this business allows. I do work I love! I have the BEST clients on Earth and I’m chasing after my dreams. If I could exist on less sleep or find more hours in the day, I would work more because of how much I love what I do.

Her Recent Projects

I have an ongoing project with the Georges which requires me to perform periodic analytics reviews and I’ve been steadily growing their Instagram account following and engagement. In 2020 I’ve assumed the responsibility of all of their Content Planning.

Bet you didn’t know:
1. I was a Division I cheerleader at Ball State University
2. I’m currently striving to finish the “Bible in a Year”
3. I’m a huge believer in the positive impact of gratitude

Her Education & Training

I have a Bachelor’s in Communication and a Master’s in Business Administration, but a lot of what I know and implement has been self-taught. I attended the Impact Summit 2019, Blissdom 2019, and was a speaker at Purdue University, Bradley University, and Peoria’s ‘Business of Art’ Conference.

Some of my mentors include:

  • Neil Patel
  • Jasmine Star
  • Amy Porterfield

Digital Marketing is  constantly evolving. The fact that the Google algorithm changes daily always amazes me. Social media acquisitions, like Facebook owning Instagram, always spurs interesting changes for marketing. Overall, the barriers to entry for starting a business keep getting lower and lower.

While it hasn’t been confirmed, I think I hold the World Record for number of times I’ve listened to “Baby Shark” with my daughter.


  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • More
  • Email
  • Print

MRM · Leave a Comment

About Amy Babin

Best-selling author, blogger, and publishing creative, Amy Babin, is a sweet and sassy little Cajun woman born and raised in south Louisiana. She’s a jack-of-all-trades, an architect of ideas, and a self-professed information hoarder.

« Meet MRM: Christy Willard – Graphic Designer | Brand Manager
Top 5 Best Tips for Self-Publishing a Best Seller »

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I accept the Terms and Conditions and the Privacy Policy


This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Showcase
  • Client Praise
  • Shop
  • Blog
  • Resources
  • Contact
  • Email
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Who We Are

  • Meet Us
  • Get Started
  • Services
  • Terms
  • FAQs
  • Privacy

Mandy Roberson Media

What We Do

  • Releases
  • Book Design
  • Social Media
  • Web Design
  • Site Care
  • eCommerce
Shop all the goodies in our store! Link in our bio Shop all the goodies in our store! Link in our bio. 🛍️⠀
.⠀
.⠀
.⠀
#shop #socialmedia #onesheets #coachingcall #coaching #strategy #prints #downloads #onlinestore #shopsmall #smallbusiness #ecommerce #emailmarketing #platform #websitesupport #webdesign #branding #marketing #socialmediabranding #socialmediamarketing #pinterest #share #marketingstrategy #audits #seo #wordpress #facebook #email #mandyrobersonmedia #MRM
As you plan for the new week, leave room to dream As you plan for the new week, leave room to dream big. ⠀
.⠀
.⠀
.⠀
#dreambig #daydream #vision #plan #goals #wishlist #visionboard #mindset #motivation #inspiration #visionboards #goalsetting #selfcare #visionary #success #manifest #moodboard #entrepreneur #believe #bossbabe #positivevibes #manifestyourdreams #dreams #affirmations #focus #abundance #longtermgoals #livethedream #mandyrobersonmedia #MRM
If we crafted our content around your needs, what If we crafted our content around your needs, what would you want to know? What type of content would you like to see more of?
Tell us! What are your goals this year? Business, Tell us! What are your goals this year? Business, ministry, or personal. We'd love to know! ⠀
.⠀
.⠀
.⠀
#goals #motivation #mindset #success #inspiration #life #believe #positivevibes #entrepreneur #positivity #plan #inspire #strategy #marketing #business #branding #success #socialmediamarketing #socialmedia #leadership #design #smallbusiness #advertising #growth #startup #brand #consulting #seo #mandyrobersonmedia #MRM
Kristin Hill Taylor is one of our treasured client Kristin Hill Taylor is one of our treasured clients. We love partnering with her! Be sure to visit her: https://kristinhilltaylor.com⠀
.⠀
.⠀
.⠀
#clients #clientlove #testimonials #loveourclients #clientpraise #websitedesign #salespage #design #branding #support #WordPress #wordpressdesign #bookrelease #booklaunch #socialmedia #marketing #digitalmarketing #socialmediamarketing #graphicdesign #socialmediasupport #promotion #cheerleaders #community #clientappreciation #services #spotlight #portfolio #share #mandyrobersonmedia #MRM
Publishing is a systematic process that must be cu Publishing is a systematic process that must be customized to succeed. There is no one-size-fits-all approach. We'd be happy to create your customized strategy and checklist from concept to bookshelves! We LOVE planning for and cheering on new releases! ⠀
.⠀
.⠀
.⠀
#publishing #selfpublish #indiepublish #traditionalpublishing #book #books #newrelease #booklaunch #writethebook #justwrite #draft #editing #developmentaledits #launchteam #editor #selfpublishing #author #writer #bookdesign #interiorformatting #KDP #kindle #print #printdesign #ebook #ingramspark #retailers #proof #mandyrobersonmedia #MRM
We've added a number of resources and one-time ser We've added a number of resources and one-time services to our store. Visit today to see the deals we have available! Link in our bio!⠀
.⠀
.⠀
.⠀
#shop #socialmedia #onesheets #coachingcall #coaching #strategy #prints #downloads #onlinestore #shopsmall #smallbusiness #ecommerce #emailmarketing #platform #websitesupport #webdesign #branding #marketing #socialmediabranding #socialmediamarketing #pinterest #share #marketingstrategy #audits #seo #wordpress #facebook #email #mandyrobersonmedia #MRM
We have successfully assisted numerous clients wit We have successfully assisted numerous clients with their social media efforts. We can help establish, enhance, or expand your presence too! Contact us today to get started. ⠀
.⠀
.⠀
.⠀
#socialmedia #instagram #love #marketing #socialmediamarketing #like #follow #business #media #platform #following #facebook #digitalmarketing #branding #strategy #digital #entrepreneur #ministry #authors #speakers #online #onlinepresence #community #marketing #marketingstrategy #connect #connection #listbuilding #mandyrobersonmedia #MRM
Load More... Follow on Instagram

Copyright © 2021 · Mandy Roberson Media, LLC · Site by MRM

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.