We partner with many of our clients and publishing houses alike to prepare for new book releases. Based on the needs determined by the publisher or client, we will craft a custom package unique to you and your book!
Website & Design Options
Á lA Carte Items
Items priced individually
*On existing website
- Graphic/text updates for existing site
- Genesis Framework
- Custom site header image
- Promotional slider graphic
- Promotional image or button
- Preorder form and/or incentives
- Shareable graphics for social media
- Email automations or eblasts for subscribers or launch team
- Updated speaker bio sheet
Feature Page for Book
Starting at $625
*On existing website
- Custom book page design and mockup
- Custom header image and all related graphics for page
- Custom page layout and sidebar
- 1-2 Promotional sliders for home page
- 1-2 Preorder promotional graphics
- Shareable graphics for social media
- Coordinating launch team resources page
- Preorder form with automations for the incentives
New Website for Book
Starting at $975
*Independent from current site
- Custom one-page WordPress website
- Custom domain setup for book site
- Full site design and mockup
- Full site development
- Preorder promotional graphics
- Preorder form with automations for incentives
- Shareable graphics for social media
- Management of book site until release date
- Coordinating launch team resources page on existing website
Please note: The final project investment will depend on the scope of work and our level of involvement in your book launch.
Launch Team Management & Related Services
The members of our team have managed, created strategies, organized releases, and served behind-the-scenes of hundreds of book launches for New York Times and USA Today Best-Sellers, award winners, celebrities, pastors, speakers, business professionals, missionaries, work-at-home moms, and many others. We partner with traditional and independently published authors, publishing houses, agents, and publishing coaches/consultants.
We are happy to assist you with the management of your beta readers, launch team, blog tour, giveaways, publicity tour, and online promotions. Our team of in-house professionals can provide everything you need for a successful launch. The following options are available to you and your launch team, to be added to any book release package or purchased separately.
Website Additions:
Custom form for launch team application
Custom form for blog tour and/or giveaway signup
Creation of launch team resources page
Creation or scheduling of promotional blog posts
Management:
Marketing and social media strategies
Launch Timeline and Calendar
Applicants team vetting and organization
Communication (email/Facebook) with launch team and influencers
Communication (email/Facebook) with blog tour participants
Creation and management of private Facebook group for launch team
Graphics & Design:
Promotional social media cover images (Facebook & Twitter)
Participant badges
Shareable graphics for promotions
Preorder incentives (printables or partnering drip campaigns)
Graphics for all promotional communications
Social Media Options
Our social media specialists strategically craft content and graphics to promote your book on all social media platforms. They are highly skilled at replicating the author’s voice and brand for a polished and highly affective social media campaign. The following social media items and services can be added to any book release package, or purchased separately.
Facebook & Twitter:
Optimization for SEO
Shareable promotional graphics, and cover images
Content creation and scheduling for Facebook and Twitter
Coordination and management of ads or boosted posts
Custom Facebook page tab with book page information
Creation of Facebook event and content for launch date
Interactions with Facebook page or Twitter followers
Management of Facebook group
Pinterest
Content/graphics creation and scheduling for Pinterest
Coordination and management of ads or promoted pins
Instagram:
Content/graphics creation and scheduling for Instagram
Coordination and management of ads or boosted posts
Goodreads:
Setup and SEO Optimization
Content/graphics creation and scheduling
Coordination of giveaways or events
Interactions with followers
a la carte items
- Branding
- Niche Publicity
- Net Galley Options
- Book Bub applications
- Book Review Campaign
- #Bookstagram Campaigns
- Influencer Campaigns
- Management and Coordination of Podcast Tour
- Coordination of Book Signings
- Scheduling of Speaking Tours
- Book Monetization and Scaling
- Consulting for Book Launch Swag Boxes or Bags
Partnered with These Publishers & Agencies
our marketing service requirements
1. Your book release date must be a minimum of six months out.
We only accept authors who want to build a successful, long-term campaign. Each and every marketing project we take on is customized using many variables: the author’s voice and personality, the book’s genre and unique content, the ideal reader’s needs, desires, and marketing avatar, the author’s long-term goals and current platform analytics, plus many others. That type of strategy and implementation requires time. Also, things like podcast tours, street team recruitment, and advanced reviews require a long-lead time. A successful book launch doesn’t occur overnight.
2. You must have an established platform.
If you don’t have an established online presence via social media, email list, or SEO analytics based on your book’s topic, OR a substantial following via a physical church or ministry, speaking platform, organization, or multiple published books, then you’ll need to start with our platform building services before we launch into marketing your book.
3. You must be willing to trust us and implement the techniques we suggest.
We know the Christian publishing industry. That means we know the readers and what they expect. We know what works, and what doesn’t. We also keep up with the latest trends and marketing techniques while still creating our own. While we will always consider the author’s needs, desires, and comfort level, if you aren’t able to trust us fully with the project, we recommend purchasing one of our launch strategies and managing the book release on your own.
4. Your book must be marketable if you want us to market it.
If the book is not published by a traditional publisher, it must first be professionally edited and proofread and must have a genre-specific, attractive, and marketable cover. We will evaluate your cover and read your manuscript thoroughly, then test it to determine its viability. If it isn’t marketable, we won’t take on the project. However, if we see great potential with the manuscript, we may recommend starting with our cover design and editing services to upgrade your manuscript to a marketable state.
5. You must have a reasonable budget in place.
We do not charge on the high-end for agencies of our caliber, however, we still require a reasonable budget to work with. Ads, graphic and content creation, click-funnels, lead magnets, and management of all the moving pieces of a book launch require time and money.
